Opmetrix
Mobile field sales and retail execution platform.
- Plan daily visits around drive time and live traffic, then track team location and call coverage in real time.
- Full customer data, order entry, and transaction processing available without Wi-Fi — barcode scanning, sign-on-glass, and integrated payments all work offline.
- Measure share of shelf, facings, pricing compliance, and promotional display — and report it back to brand principals with photo proof.
What customers actually measure.
Capabilities your team will actually use.
Mobile field sales and retail execution platform.
Smart route optimization and GPS tracking
Plan daily visits around drive time and live traffic, then track team location and call coverage in real time.
- Up to 20% reduction in drive time and fuel costs
- Static routes managed by head office or dynamic routes planned visually on a map
- Live GPS tracking with call-coverage visibility for management
Offline-capable mobile CRM and order capture
Full customer data, order entry, and transaction processing available without Wi-Fi — barcode scanning, sign-on-glass, and integrated payments all work offline.
- 30+ ERP integrations for real-time pricing, stock, and sales history
- Barcode scanning, sign-on-glass, and credit card payment capture
- Offline access to call notes, contact history, photos, and tasks
Retail execution and in-store auditing
Measure share of shelf, facings, pricing compliance, and promotional display — and report it back to brand principals with photo proof.
- Share of shelf, facings, and shelf-position tracking
- Promotion and trade display compliance with photo capture
- Multi-brand management: separate vendor views and time allocation for brokers and agencies
How Opmetrix works in your operation.
Pick a capability to expand. Each one is built to surface the right signal to the right role, in the flow of work.
Smart route optimization and GPS tracking
Plan daily visits around drive time and live traffic, then track team location and call coverage in real time.
- Up to 20% reduction in drive time and fuel costs
- Static routes managed by head office or dynamic routes planned visually on a map
- Live GPS tracking with call-coverage visibility for management
Offline-capable mobile CRM and order capture
Full customer data, order entry, and transaction processing available without Wi-Fi — barcode scanning, sign-on-glass, and integrated payments all work offline.
- 30+ ERP integrations for real-time pricing, stock, and sales history
- Barcode scanning, sign-on-glass, and credit card payment capture
- Offline access to call notes, contact history, photos, and tasks
Retail execution and in-store auditing
Measure share of shelf, facings, pricing compliance, and promotional display — and report it back to brand principals with photo proof.
- Share of shelf, facings, and shelf-position tracking
- Promotion and trade display compliance with photo capture
- Multi-brand management: separate vendor views and time allocation for brokers and agencies
Common questions about Opmetrix.
Don't see your question? Ask the team.
Opmetrix is designed for FMCG and CPG companies — food and beverage, health and beauty, household goods — where field sales reps make regular store visits and retail execution matters. It is also used by distribution businesses with field sales teams across other verticals including janitorial/sanitation, HVAC, and foodservice equipment.
Yes. Opmetrix stores all customer data, pricing, stock levels, and sales history locally on the device. Reps can take orders, capture photos, record call notes, and process transactions offline. Data syncs back to the ERP when connectivity is restored.
Opmetrix has 30+ ready-to-go ERP integrations covering leading systems. Master data, pricing, and inventory sync from the ERP to the field app; orders and transactions flow back automatically. Custom integrations are available when a standard connector is not already built.
Yes. The multi-brand management module separates field-team views by vendor, tracks time allocation by brand, manages vendor-specific call cycles, and delivers custom reporting decks to each brand principal. It is designed specifically for brokers and agencies managing multiple supplier relationships.
Advantive provides direct implementation services for all brands. A named implementation lead is assigned at kickoff and stays with the project through go-live. Partner-led implementations are available for select brands when a customer prefers an existing systems integrator.
Advantive ONE extends each brand with cross-system intelligence — surfacing patterns across your ERP, MES, quality, and warehouse data. It runs as a layer on top of your product, not a replacement. Customers on a current support contract are eligible.
Standard support covers software updates, the customer portal (knowledge base + ticketing), and the Advantive support team during business hours in your region. Premium tiers add dedicated customer success, extended SLA coverage, and 24/7 critical-incident response.
Enterprise-ready by default.
Opmetrix is built on a secure data infrastructure — and certified for the manufacturing and regulated industries that depend on it.
Customer portal.
Documentation, release notes, downloads, and support — single sign-on across all Advantive products.
Sign in to your account →See Opmetrix running on your data.
A specialist-led demo tailored to your industry — no slideshows, no high-pressure pitch. Leave with a configured proof of concept.
- Free 20-minute call with a product specialist
- Live demo tailored to your industry
- Discover which Advantive products best fit your needs
Demo Opmetrix
Specialist routing — we won't waste your time.