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TA Announces Advantive, a New Mission-Critical Software Provider for Specialty Manufacturing and Distribution Businesses

TA, a leading global growth private equity firm with more than four decades of enterprise software investing experience, in partnership with ST6, an elite team of software operating executives, has formed a global software provider called Advantive. The new company offers Enterprise Resource Planning (ERP), Manufacturing Execution Systems (MES), and Statistical Process Control (SPC) software solutions for specialty manufacturers and wholesale distributors.

Advantive, which comes together through the combination of Advantzware, DDI System, Distribution One, InfinityQS, Kiwiplan and VIA, has more than 2,500 customers today across a number of industries including corrugated and packaging manufacturing, equipment and supply wholesale distributors, and automotive and other specialty manufacturers. Advantive will be headquartered in Tampa, Florida.

Benoit de la Tour, an accomplished executive in the ERP and Supply Chain software space, has been named the CEO of Advantive. “I’m thrilled to join Advantive as CEO, working hand-in-hand with TA and ST6 to deliver increased customer value,” said Benoit. “Advantive was formed with a simple purpose— to drive sustainable growth for specialty manufacturing and distribution companies. We’re in a unique position, alongside our customers, to make a real impact. With Advantive’s packaging, ecommerce and delivery solutions, spanning raw resources to valuable products, we’re transforming the manufacturing and distribution lifecycle.”

“We are excited to partner with Benoit and ST6 as we build upon the strength of Advantive’s constituent businesses to create an overall market leader in ERP, MES and SPC software,” said Hythem El-Nazer, a Managing Director at TA. “Advantive’s software solutions modernize and optimize every aspect of the manufacturing and distribution lifecycle, from enhanced plant production, supply chain optimization and ecommerce, to managing quality and compliance. Advantive is changing the way business is done, and we are excited to support the business as it grows.”

Mark Friedman, a longtime, experienced software operating executive and investor, is the Executive Chairman of Advantive. Friedman, currently a Managing Director at ST6, was previously the founder and CEO of Accruent, a leading software company that disrupted the multi-billion-dollar facilities management and lease administration software market. “Now more than ever, our customers need the ability to rapidly adapt to global supply chain challenges, and to gain a competitive advantage,” said Friedman. “By combining the strengths of Advantive’s constituent companies, and delivering deep, purpose-built software, we believe we are positioned to drive transformational outcomes for our customers.”

About Advantive

Advantive is a market leader in mission-critical software for specialty manufacturing and distribution companies, offering purpose-built ERP, MES and SPC software solutions that meet the unique needs of our customers. Serving over 2,500 customers and operating in eight countries, Advantive’s software solutions streamline complex processes, optimize operations visibility and throughput, and drive improved quality, profitability and revenue growth. Deeply embedded into key end-to-end workflows, Advantive’s software uses automation, seamless integration and real-time data to streamline plant scheduling, order management, quality control, sales order forecasting and pricing, ecommerce and delivery – making the complex, simple. More information about Advantive can be found at https://www.advantive.com.

About TA

TA is a leading global growth private equity firm. Focused on targeted sectors within five industries – technology, healthcare, financial services, consumer, and business services – the firm invests in profitable, growing companies with opportunities for sustained growth and has invested in more than 550 companies around the world. Investing as either a majority or minority investor, TA employs a long-term approach, utilizing its strategic resources to help management teams build lasting value in high quality growth companies. TA has raised $47.5 billion in capital since its founding in 1968. The firm’s more than 100 investment professionals are based in Boston, Menlo Park, London, Mumbai and Hong Kong. More information about TA can be found at www.ta.com.

About ST6

ST6 is an elite team of software operating executives that partner with private equity sponsors to transform software companies and accelerate value creation.

Editorial standards

Fact-checking & editorial guidelines

Every article on advantive.com is written and reviewed against an internal accuracy standard before publication. Here's what that means in practice.

  • Product claims are verified by the brand team that owns the platform.

    When an article references InfinityQS, WinSPC, PQ Systems, Pinpoint, ParityFactory, ProPlanner, KiwiPlan, DDI System, VeraCore, or any of Advantive's other specialty platforms, the relevant product team checks technical statements about features, deployment, and current capability before the article goes live.

  • External statistics cite their source inline.

    When an article references industry survey results, regulatory benchmarks, or third-party research, the source is linked at the point of citation. Statements without an inline source link are first-party observations drawn from Advantive's product teams or customer base.

  • Publication and revision dates stay visible.

    The original publication date and the most recent revision date are both shown on every article. Topics that change quickly — AI capabilities, regulatory rules, product roadmaps — are revisited on a tighter cadence than evergreen reference content.

  • Corrections are issued openly.

    If a factual error is reported, the article is updated, the revision date advances, and material corrections are noted at the bottom of the article so readers can see what changed and when.

Found something wrong, or have a citation to add? Get in touch with the editorial team and we'll review it.

Subject-matter review

Reviewed by subject-matter experts

Advantive is a portfolio of 14+ specialty software platforms — each one built and maintained by a product team that has spent years inside a specific manufacturing or distribution discipline. Articles in technical channels are reviewed by the relevant team before publication.

  • Quality & SPC content

    Reviewed by the InfinityQS, WinSPC, and PQ Systems product teams — the platforms behind statistical process control, capability analysis, and gage management deployments across food, automotive, pharma, and CPG manufacturers.

  • Manufacturing operations & MES content

    Reviewed by the PINpoint, ProPlanner, ParityFactory, and VIA Information Tools teams, whose platforms run production scheduling, traceability, and shop-floor execution for discrete, automotive, and food-and-beverage manufacturers.

  • Packaging & converter content

    Reviewed by the KiwiPlan, Abaca, and AdvantZware teams, who build software specifically for corrugated, folding-carton, and packaging-converter operations.

  • Distribution, ERP & B2B commerce content

    Reviewed by the DDI System (inFORM ERP), Distribution One, VeraCore, Pepperi, and Commerce Vision teams, whose platforms run wholesale ERP, fulfillment, field sales, and B2B portals for specialty distributors and 3PLs.

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