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VeraCore Announces New CTO to Drive Technological Innovation

By Grace Barton Updated

E-commerce fulfillment software company strengthens the leadership team during high growth phase with the announcement of new CTO, Suresh Babu.

FARMINGTON, CT, Aug 10, 2021 – VeraCore, a leading SaaS warehouse and order management software provider, announces technology veteran Suresh Babu as Chief Technology Officer to drive VeraCore’s technological innovation during high growth phase.

Babu brings to the team a breadth of technical experience – with broad exposure to software infrastructure, security, international business as well as supply chain and third-party fulfillment. A product visionary who believes in helping customers solve their problems with innovative solutions, Babu processes strong agile methodologies and a data-driven mentality to adapt and use new technology successfully.

With over 25 years of experience in product development and technology infrastructure across diverse cultures and economies, Babu will oversee the development and execution of VeraCore’s product roadmap. He joins VeraCore during an exciting time as the company experiences rapid growth accelerated by the booming e-Commerce industry. Babu will support the company’s e-Commerce fulfillment-focused SaaS platform, overall technology strategy and increase innovation and customer satisfaction.

 “I am excited to join the VeraCore team as we embark on this next phase of growth. Together, we are aligned in our thinking that you can help customers eliminate operational inefficiencies and provide a better customer experience in the process, and we’ll keep this mentality as we continue to scale. ”

President Garrett Lunden commented, “We are thrilled to welcome Suresh to the leadership team. Suresh’s visionary mindset and extensive tech background, combined with our passion for fulfillment, will help us take VeraCore to the next level as we continue to grow.”

Before joining VeraCore, Babu filled roles as both CIO and CTO, and VP Information Technology and Product Development at global SaaS and Fortune 500 companies. Babu comes to VeraCore with hands-on experience and execution in the supply chain and third-party fulfillment domain. Previously, Babu implemented a multimillion Warehouse Management System in the U.S., Canada, and EMEA, which included integrations with legacy systems, ERP, SAP, BI Tools, Web, and ancillary systems Enterprise wide. Formerly, Babu spent 13 years at Red Prairie (then JDA Software, now Blue Yonder), providing end-to-end business solutions through the Red Prairie suite of products.

Grace Barton

Marketing Specialist

About the Author Latest Posts

Grace Barton is a digital marketing and competitive intelligence professional who crafts strategic narratives by bridging marketing insights with analytical expertise. At Advantive, she creates engaging, data-driven content tailored to the distribution, manufacturing, packaging, and quality industries. Her goal is to deliver impactful messaging that drives engagement and growth based on specific gap closure needs, whether responding to sales organization requirements, pinpointing gaps in content, or meeting immediate market trends.
She thrives on transforming competitive intelligence into actionable insights for the sales organization. Grace manages Advantive’s competitive intelligence platform, Klue, to equip the sales team with the battlecards and market data they need to stay ahead of competitors. Since launch, she’s built 28+ battlecards across four lines of business, ensuring the GTM strategy stays sharp.
Grace has a passion for leveraging market insights with storytelling to guide strategic decision-making, empower sales organizations, and nurture organizational growth.

Areas of Expertise: Digital Marketing, Competitive Intelligence, Strategic Narratives, Marketing Insights, Analytical Expertise

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