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Join us at FEFCO 2025 to Drive Sustainability and Innovation in Corrugated Packaging

By Grace Barton Updated
Join us at FEFCO 2025 to Drive Sustainability and Innovation in Corrugated Packaging

We’re excited to share that Advantive will be attending FEFCO 2025, the premier gathering for the corrugated packaging industry. Representing Advantive at the event will be Robert Mabutt, David Loftus, and Rodney McGee. They’re ready to connect, share insights, and explore the future of corrugated packaging with peers across the industry.

Why FEFCO Matters

FEFCO is a hub for collaboration, innovation, and discussion of the trends shaping packaging. From sustainability and regulatory policy to digitalization and smart manufacturing, the topics on the FEFCO stage reflect the challenges and opportunities driving packaging forward.

The State of Corrugated Packaging

Corrugated packaging is at an important inflection point:

  • Sustainability pressures are accelerating demand for smarter materials and waste reduction.
  • Digital transformation is redefining plant efficiency, with automation, data collection, and predictive analytics shaping production.
  • Customer expectations are rising, pushing manufacturers to deliver not only volume, but also speed, flexibility, and consistent quality.

We’re excited to talk to you about these important issues at FEFCO and how Advantive packaging solutions can help you navigate an increasingly complex market.

Spotlight on Kiwiplan

Kiwiplan, our integrated ERP and MES solution, is purpose-built for corrugated, folding carton, plastics, and packaging manufacturers. With more than 40 years of industry expertise, Kiwiplan is the global leader in corrugator scheduling, helping more than 500 corrugators minimize bottlenecks and maximize efficiency.

Here’s how Kiwiplan is helping packaging leaders today:

  • Continuous Automatic Scheduling: Automates corrugator schedules every 15 minutes, reducing downtime and delivering cost-effective runs.
  • Machine Data Collection: Provides real-time performance data to improve setup, waste, and downtime efficiency.
  • End-to-End Visibility: From inventory and order management to truck scheduling, Kiwiplan integrates processes for complete plant control.

Case in point: Hendricks Box eliminated costly mistakes and improved shipping/loading efficiency with Kiwiplan, while Amcor Fibre Packaging saw a 25% productivity jump using Kiwiplan’s Machine Speed Modeling module.

Navigating Sustainability, Regulation & Digitalization in Corrugated Packaging

The corrugated packaging sector is being reshaped by three converging forces: sustainability mandates, regulatory shifts, and digital transformation. These themes are no longer abstract trends — they are active forces shaping how every plant operates.

Regulation is tightening. The EU’s Packaging & Packaging Waste Regulation (PPWR) is redefining packaging requirements, including reuse targets and eco-design standards. Corrugated has won some exemptions, but stricter rules on traceability, carbon footprints, and recyclability are inevitable. Manufacturers that can’t produce reliable sustainability data will struggle in both compliance and competitiveness.

Smart manufacturing is becoming a sustainability enabler. From adaptive scheduling and predictive analytics to energy optimization, the tools showcased at FEFCO highlight how automation and AI are cutting waste, lowering costs, and driving greener production.

Circularity is accelerating. Corrugated already leads with high recycling rates, but the frontier is lighter grammage boards, bio-based coatings, and innovative adhesives. Extended Producer Responsibility (EPR) policies are gaining traction worldwide, demanding lifecycle accountability from producers (Sustainable Packaging Coalition).

The packaging leaders of tomorrow will demonstrate that every box is produced efficiently, sustainably, and with verifiable data. That’s why Advantive is committed to building the systems that make sustainability measurable and actionable, with Kiwiplan at the core.

Looking Ahead at FEFCO

We’re eager to join discussions about:

  • The role of smart manufacturing systems in reducing waste and improving sustainability.
  • How integrated ERP and MES platforms like Kiwiplan are redefining efficiency in packaging.
  • What’s next for digitalization in corrugated production.

Connect with Us

If you’ll be at FEFCO, we’d love to connect. Stop by Booth#B06 to meet our team, see Kiwiplan in action, and learn how Advantive is helping packaging leaders around the world maximize throughput, efficiency, and product quality.

  • Honest conversation with a product expert
  • Discover what products or solutions best fit your needs
  • No games, gimmicks, or high-pressure sales pitch

Get in Touch

Grace Barton

Marketing Specialist

About the Author Latest Posts

Grace Barton is a digital marketing and competitive intelligence professional who crafts strategic narratives by bridging marketing insights with analytical expertise. At Advantive, she creates engaging, data-driven content tailored to the distribution, manufacturing, packaging, and quality industries. Her goal is to deliver impactful messaging that drives engagement and growth based on specific gap closure needs, whether responding to sales organization requirements, pinpointing gaps in content, or meeting immediate market trends.
She thrives on transforming competitive intelligence into actionable insights for the sales organization. Grace manages Advantive’s competitive intelligence platform, Klue, to equip the sales team with the battlecards and market data they need to stay ahead of competitors. Since launch, she’s built 28+ battlecards across four lines of business, ensuring the GTM strategy stays sharp.
Grace has a passion for leveraging market insights with storytelling to guide strategic decision-making, empower sales organizations, and nurture organizational growth.

Areas of Expertise: Digital Marketing, Competitive Intelligence, Strategic Narratives, Marketing Insights, Analytical Expertise

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