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Growth in E-Commerce Calls for More Streamlined Packaging Processes

By Grace Barton Updated
Growth in E-Commerce Calls for More Streamlined Packaging Processes

Welcome to the first installment of our 8-part blog series dedicated to exploring key modules and features of Kiwiplan leading up to SuperCorrExpo in September. We’re covering essential topics like order management, pricing and costing, purchasing, scheduling, production recording, and shipping. Today, we’re diving into the growth of the e-commerce sector and the impact our software has for our users.

A Growing E-Commerce Industry Calls for Streamlined Packaging Processes

E-commerce has reshaped how consumers shop and caused a staggering increase in demand for efficient packaging solutions. Our post-Covid appetite for e-commerce appears unsatiated, and the $8 trillion global e-commerce economy expected by 2027 looks less like a forecast and more like a conservative estimate. This year alone, sales made via e-commerce are expected to grow by 9.8%, and each one of those sales needs to be shipped.

In response to the rising demand, key players, like as Amazon, UPS, and Walmart, have increased investments in streamlined packaging processes. This, in turn, has put increased focus on the packaging itself, both as design space and functional product. Therefore, as the global economy grows, so too will the importance of, and reliance on, efficient and protective packaging solutions.

The Influence of Product Packaging on Consumer Decisions

The growing importance of packaging extends well beyond the thriving e-commerce market. According to Meyers, a premier print manufacturer, 72% of American consumers say that product packaging design influences their purchases decisions. Moreover, pop-up displays – which are commonly made from corrugated materials – influence a remarkable 70% of supermarket purchases and can boost sales by up to 65%. Considering the marketing advantages conveyed by packaging solutions, taking advantage of streamlined packaging operations is a must for businesses aiming to stand out and outperform competitors.

Kiwiplan Drives Operational Efficiency with Packaging Solutions

Kiwiplan empowers businesses to achieve increased efficiency with our automation and scheduling systems. We started in the corrugated industry and have since expanded our capabilities into protective packaging, like plastic, wood, and foam converting.

Our new inventory system, Purchase Inventory Control (PIC), allows you to digitally manage your inventory across multiple plants and locations, from purchase to allocation. This feature enhances inventory accuracy with three-way reconciliation for sheet purchases (ordered, BOL, and received). PIC provides real-time inventory visibility for any materials in the manufacturing process, increasing transparency and streamlining operations across your organization.

Choosing Kiwiplan means more than a software installation; it’s about maximizing your operational potential and ensuring tangible ROI. Our software equips businesses with the tools to thrive in a competitive market, whether optimizing order management, enhancing production scheduling, or refining packaging processes.

What’s Coming Next?

Advantive is committed to supporting the success of our customers every step of the way, from installation to ongoing support. In our next blog, we’ll dive into the critical modules of Kiwiplan starting with order management. Stay tuned in the coming weeks as we uncover how Kiwiplan can increase your operational efficiency and drive business growth.

Grace Barton

Marketing Specialist

About the Author Latest Posts

Grace Barton is a digital marketing and competitive intelligence professional who crafts strategic narratives by bridging marketing insights with analytical expertise. At Advantive, she creates engaging, data-driven content tailored to the distribution, manufacturing, packaging, and quality industries. Her goal is to deliver impactful messaging that drives engagement and growth based on specific gap closure needs, whether responding to sales organization requirements, pinpointing gaps in content, or meeting immediate market trends.
She thrives on transforming competitive intelligence into actionable insights for the sales organization. Grace manages Advantive’s competitive intelligence platform, Klue, to equip the sales team with the battlecards and market data they need to stay ahead of competitors. Since launch, she’s built 28+ battlecards across four lines of business, ensuring the GTM strategy stays sharp.
Grace has a passion for leveraging market insights with storytelling to guide strategic decision-making, empower sales organizations, and nurture organizational growth.

Areas of Expertise: Digital Marketing, Competitive Intelligence, Strategic Narratives, Marketing Insights, Analytical Expertise

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